Google Business Profile · Care & Reviews · Kiel
The Google profile everyone sees — and no one maintains.
For most customers, your Google Business Profile is the first contact with your business. Opening hours, photos, posts, replies to reviews: we keep it current so you don't have to.
Cancel monthly · No minimum term · You stay the owner of the profile
The 83% figure comes from the BrightLocal Local Consumer Review Survey 2025, a consumer survey repeated annually. It's the only percentage on this page. The reason follows further down.
Fundamentals
What Google actually says — and what agencies make of it
Google publicly names three factors for local search: relevance, distance and prominence. There's no more detail than that, and anyone telling you otherwise is selling guesses as knowledge.
Relevance
How well your profile matches what someone is searching for. We have real influence here: category, services, attributes, description, photos.
Distance
How far your location is from the person searching. No one has influence over that. Not even an agency promising you the #1 spot.
Prominence
How well-known your business is overall, measured partly by reviews and links. That grows slowly and honestly, or not at all.
A better ranking can't be bought, no matter how much you pay.
What we do for you every month
Profile care isn't magic. It's a routine someone has to handle reliably, and at most businesses, no one does.
Publish posts
Current offers, news, seasonal notices. Google posts are shown for up to six months and keep the profile visibly alive.
Reply to reviews
Every review gets a reply: friendly for praise, factual for criticism. We check tricky cases with you first instead of improvising in your name.
Add new photos
New pictures of the business, the team, finished jobs. Google explicitly recommends photos, and they're the first thing customers look at.
Manage Q&A
Anyone can publicly ask questions in the Q&A section, including competitors. We keep an eye on it and answer the most common questions ourselves.
Holidays & opening hours
Special hours for public holidays, closures, bridge days. Nothing annoys customers more than a locked door despite "open" on Google.
Services & attributes
What you offer, whether there's parking, whether access is barrier-free. Almost no one fills these fields in, yet they're exactly what people filter by.
Analyse the numbers
How often was your profile viewed, called, asked for directions? Once a month, as a short report in plain English.
Keep an eye on the profile
Google lets users suggest edits to your profile. We catch wrong opening hours or addresses before they cost you customers.
Care packages
One location, one fixed monthly price. No annual contract, no three-month notice period, no setup fee in the small print.
Market rate approx. €115 14% cheaper
The profile stays correct and answered: nothing more, but reliably.
- Every review answered
- 1 Google post a month
- Opening hours & holidays maintained
- Q&A monitored
- Third-party edit suggestions reviewed
- Quarterly report
Market rate approx. €200 11% cheaper
The profile works: regular posts, fresh photos, monthly numbers.
- Everything in Basic
- 4 Google posts a month
- New photos monthly
- Services & attributes maintained continuously
- Monthly report with context
- Review requests sent to your customers (link & QR)
Market rate approx. €320 13% cheaper
For businesses with high review volume or several locations.
- Everything in Active
- Setup & optimisation included (instead of €389)
- 8 Google posts a month
- Reviews checked on business days
- Reporting fake reviews included
- On-site photo shoot once a year
All prices plus VAT per location, cancel monthly. Each additional location costs 50% of the package price. The comparison figures are the median of publicly available German agency prices for pure profile care, as of 2026. Local SEO packages with content and backlinks cost noticeably more, but that's a different service.
By the way: no price here is set in stone.
Budget and package don't quite match? Talk to us and we'll find a fair deal. We especially like supporting founders and young businesses, for example with a lower project price combined with hosting or ongoing care.
One-off
Set up first, then maintain
If the profile doesn't exist yet, or has sat untouched for years, care is only worth it after a thorough clean-up first.
- Create or claim the profile and verify it
- Main and secondary categories set correctly
- Services, products and attributes filled in fully
- Description written — without keyword stuffing
- First photo shoot taken and uploaded
- Opening hours, service area and contact details checked
- Duplicate or orphaned listings merged
market rate €249–699
Setup is included in the Complete package. If your profile is already in good shape, we'll say so, and you save the cost.
Request setupGround rules
What we don't do — and why that's in your interest
A suspended profile costs more than any agency invoice. So we stick to Google's guidelines, even when something would be tempting in the short term.
We don't turn "Müller GmbH" into "Müller GmbH — Best Roofer Kiel". That violates Google's guidelines and can get the whole profile suspended. Google requires the name you actually operate under.
Buying reviews violates Google's guidelines and is additionally open to challenge under German unfair-competition law. Discounts or free services in exchange for a review are explicitly banned too.
Negative reviews can't be bought away. What we do: reply cleanly and factually. And if a review genuinely breaks the guidelines (abuse, obviously fabricated, wrong business), we report it through the official process. There's no guarantee of removal, and anyone who promises one either doesn't know better or is lying.
We don't guarantee you a spot in the map pack. No one can, because distance to the searcher factors in, and that changes with every user.
For the record
Why you'll find almost no percentages here
Numbers like "42% more direction requests from photos" or "27% more impressions from fresh images" circulate in this industry. We tried to trace them: the first apparently comes from an old Google blog post that can no longer be found in that form; the second has no identifiable source at all and just gets passed around between agency websites.
What can be verified: Google explicitly recommends photos, current details and replies to reviews itself. And the BrightLocal 2025 consumer survey shows reviews matter to the large majority of customers. That's reason enough. For everything else, we'd like a source, and if we can't find one, we don't write it down.
How we start
You give us access, not your password. And you can revoke it yourself at any time.
Stock-take
We look at your profile and tell you honestly where it stands: what's missing, what's wrong, what's working. That costs nothing and commits you to nothing.
Set up access
You invite us as a manager on the Google Business Profile, with our own Google address. We never see your password, and you stay the owner.
Clean-up
Categories, services, attributes, description, photos, opening hours. Included in the Complete package, otherwise a one-off €389.
Ongoing care
From then on the routine runs: posts, photos, review replies, holidays. All you notice is the report. And the calls.
Stop whenever you want
Cancel monthly. We remove our access; the profile stays entirely yours, including everything we built up.
Frequently asked questions
Do I even need this if I already have a website?
Most local searches never even reach your website. They end right at the Google profile: checking hours, starting directions, calling. If it shows outdated hours or hasn't had a new photo in four years, you lose customers before your website even loads.
Do I have to give you my Google password?
No, and we wouldn't want to take it either. You invite us as a manager on the Business Profile, and we work from our own Google account. You stay the owner and can revoke access yourself at any time, in two clicks.
What does it cost, and how long am I tied in?
From €99 a month for one location, cancel monthly, no minimum term. The market rate for the same service is around €115, and contract terms of 12 or even 24 months are no rarity there. Not with us.
Can you guarantee I'll rank #1?
No. No one can, honestly, and Google itself says a better ranking can't be bought. The distance between the searcher and your location factors in. Results look different for someone across Kiel than for your neighbour. What we can influence is how complete and current your profile is, and we do that thoroughly.
What do you do with bad reviews?
Reply. Factually, without justifying yourself and without arguing. The reply isn't written for the critic; it's written for the next fifty people who read it. If a review breaks Google's guidelines, we report it. Reviews can't be bought away or deleted on request, whatever anyone else tells you.
Am I allowed to ask my customers for reviews?
Yes, that's explicitly allowed, and we set up a review link and QR code for you to do it. What's not allowed: offering something in return, such as discounts, free services or prize draws. Google treats that as fake engagement, and in Germany it can also draw a cease-and-desist.
I have several locations. How does the pricing work?
Each additional location costs 50% of the package price. For three branches on the Active package, that's €179 plus twice €89.50. The market usually has no published price for this at all, just "on request". We think you should know that in advance.
We're already with another agency. Is switching complicated?
No. You revoke the old agency's access and invite us. Done. Because you are and stay the owner of the profile, nothing gets lost in the process. That's why we insist the profile runs under your name, not ours.
How does your profile look right now?
We'll take a look and tell you honestly what's missing, free, with nothing to book afterwards. If everything looks good, we'll tell you that too.